小米宣布架构调整:雷军兼任中国区总裁 王川组建大家电部

今日,小米集团宣布新的组织架构调整和人事任命。集团董事长兼CEO雷军兼任中国区总裁,全面负责中国区业务开展和团队管理;同时成立大家电事业部,任命集团高级副总裁王川为大家电事业部总裁,负责除电视之外的空调、冰箱、洗衣机等大家电品类的业务开展和团队管理,向CEO汇报

自2019年初提出“手机+AIoT”双引擎战略后,明显可以看出,小米此次调整的核心逻辑就是落实All in AIoT战略,全面发力大家电业务,同时以最高规格来加码中国市场。

业内人士指出,目前手机行业竞争已经白热化,中国区是小米全球市场的重中之重,需要从资源投入到组织保障的全面升级,雷军亲任中国区总裁就是最强有力的支持。此前雷军多次强调,手机业务要丢掉速胜论,坚定地打持久战,2019年要继续夯实基础,持续发力创新、品质与交付,同时坚定地推行手机多品牌策略。

公开信息显示,2016年至2017年雷军也曾亲自主抓手机部,以创新、品质和交付为抓手,使得小米迅速从低谷走出。此次雷军再次主抓中国区,小米的组织能力已发生了极大的变化。不仅有参谋部、组织部为雷军提供总部能力的支持,中国区的基础架构也已经搭建完成。而雷军亲自率队则有助于协调各个业务的协同发展,发挥各个部门的协同能力,全面落实“手机+AIoT”的双引擎战略。

此次调整,小米联合创始人、高级副总裁王川出任新组建的大家电部总裁。众所周知的是,王川带领小米电视用了5年多时间成为了中国第一,并且在海外也创下佳绩,进入印度仅8个月就成为线上出货量的第一品牌。小米电视不仅积累了经验,并且做出了多项创新,促进了行业共同进步,在大家电行业奠定了足够的影响力。

有了电视的成功,小米从去年开始了传统大家电“空冰洗”的试水。而随着“手机+AIoT”双引擎战略的提出,大家电业务更被视为了AIoT战略的重要组成部分。雷军就提出:“未来,小米将会把大家电作为未来10年持续发展蓝图的核心拼图之一。

此前,小米成立了电视部,负责孵化空调等大家电业务,还成立了AIoT战略委员会,强化AIoT战略的整体执行。然而随着5G和AIoT时代越来越近,形势不断变化,为巩固和扩大在AIoT创新领域的领先优势,小米必须加大对大家电业务的投入。同时,互联网空调、互联网洗衣机等产品广受好评,发力大家电业务的时机也已成熟。

此次,小米将除电视以外的大家电业务组成了统一的业务板块,由集团联合创始人、高级副总裁王川挂帅,是对大家电业务的一个巨大支持。

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