世界500强,小米与华为差多少?无可比性,小米是互联网公司!

7月22日,《财富》2019年世界500强榜单出炉。科技公司方面:华为在世界500强榜单上排名第61位,微软与华为紧邻,分列第60、61位,苹果公司位列第11位,三星电子位居第15位,诺基亚466。

在上榜的互联网企业方面,小米首次登榜,位列第468位。对比后我们就会发现,小米和华为差距还是挺大的,排名相差407位;但请读者注意:小米是成为继京东、阿里巴巴、腾讯之后第4家登榜的“中国互联网企业”,也是全球第7家登榜的互联网企业。也就是说并没有和华为划在同一个领域,所以也就没有可比性,毕竟在香港IPO的时候,也是作为互联网企业登陆港股的。

不过榜单发布不久,雷军就第一时间在微博上表示:“耶,世界500强!”。他还说,虽然很想假装“世界500强不算啥”,但按耐不住的激动……

小米是互联网公司!

一路走来,小米创造了“互联网手机”、“粉丝经济”、“参与感”等诸多新名词,可能为我们所熟知的还是小米手机,所以很多人更愿意将小米当成一家手机企业,然后与华为做对比。但我们所熟知的华为主业其实并不是手机,而是通讯方向,在前几年手机只是华为的副业而已。

小米创始人雷军曾说:我不靠硬件赚一分钱!

在许多人眼里小米手机都是低价的象征,因为小米手机主打的就是性价比,并以此获得了不少粉丝。客观的讲:在同等硬件配置下,小米的价格绝对算的上良心价了!毕竟三星、苹果等主要收入来源于硬件(详见:苹果、三星财报)。  

那么小米手机5%毛利,如何进世界500强?与传统手机或硬件公司不同,小米最大的前提是——小米是互联网公司。根据2019年最新榜单,小米集团在2018年全年营收为1749亿元人民币,调整后净利润达85.5亿元人民币。对比苹果、Facebook、Google、阿里巴巴、腾讯、华为等公司,至少提前5年的时间跨过千亿营收的门槛。

其中小米生态链的销售额就破了200亿,同时七年时间也让小米手机的核心“MIUI”的日活用户达到了1.32亿,月活用户数更是高达1.65亿。此外,在智能家具、生活领域,小米堪称市场占有率最高的企业;就目前而言,小米已经成为全球最大的IoT平台,所以在未来智能家居和物联网才是小米的主战场。

写在最后

硬件相较于互联网而言最大的问题是:硬件用户的留存率不高,还需要不断加强自身产品力提升和品牌的推广;而互联网应用只需要迭代,但因为软件服务会让用户产生依赖,所以用户粘性更高。而雷军自己也曾说过,小米是互联网公司,在小米递交IPO的申请后,雷军就发表了《小米是谁,小米为什么而奋斗》的公开信:“小米不是单纯的硬件公司,而是创新驱动的互联网公司”。

现在小米已经走进了世界500强,那么离400强还会远吗?在评论区里留言,一起聊聊你的想法吧!

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