iPhone、iPad全打折 天猫618终于迎来苹果助阵

每次看到苹果打折或者降价的消息,大家一定就在想,这肯定是苹果减少高定价错误带来的影响,也或许是苹果确实认命撑不起高售价。不管是哪种情况,今年确实是苹果有史以来官方降价最多次的一年。上次官方降价是借降低增值税,这次似乎又是借天猫618活动。苹果此次为第一次参加天猫618活动,天猫官方旗舰店iPhone、iPad、Apple Watch包括Mac等产品都参与优惠活动,降价最多的达到了800元。

苹果一直以来对于中国的促销活动参加甚少,以前最多参加过天猫的双11,当然,双11已经是国内最大的购物节了。这次,苹果也突然加入了天猫618的活动,十分难得。对了,仅限天猫官方旗舰店,其他渠道都是没有这个活动的。

此次苹果的618活动直接放出的优惠券,800元到200元不等,具体根据产品的价格不同也不同。最高优惠是iPhone XS系列可以有800元的优惠券,最低优惠200元是新款iPad的优惠。需要注意的是,两款新的iPad上市不久,这是官方第一次给出优惠,十分吸引人。

本来以为苹果只是为了增加销量,但情况看起来似乎不是那么简单。因为苹果这次的优惠其实还是限量的,有优惠券这几类商品是有限供应的。

从官方网站的数据看来,iPad和iPhone供应量还是很足的,都有几千台,不过Mac就比较少了,约123台。预计在6月16日凌晨开启活动之后,这点数量的产品很快会被抢购一空。

所以看来苹果并不是有意借此机会降价销售,而是真的参加天猫的活动。Apple Store天猫旗舰店作为苹果在全球唯一的网上自营店铺,确实地位不同。毕竟这些优惠券的投入规模十分大,随便都是千万级别。

不过这个优惠之后的价格到底划不划算,就见仁见智了。iPhone、iPad等设备,第三方价格其实原本就比官方旗舰店的价格低,此次苹果官方给出优惠,只不过将价格拉到了第三方渠道一样的价格罢了。不过官方店铺买的,确实会放心很多就对了。

至于苹果产品是不是真的卖不动了,我们还是等着看数据吧。

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