小米CC正式官宣,联合美图研发,雷军梳理手机产品线的新动作!

6月21日上午,雷军在微博发布了一张海报,宣布了小米手机最新产品线小米CC的到来。CC系列的推出,意味着雷军从2018年第四季度开始重新梳理小米手机产品线的计划,正在接近完成。

C位出道,小米CC主打拍照美颜

“C位出道”的描述,以及海报上的美图Logo,都在一定程度上揭示了小米CC系列的定位:年轻、时尚、潮流。小米CC的目标用户,是追求时尚潮流的年轻人。

要想做出一款年轻人喜欢的手机,就需要让他们自己来定义。所以,小米CC的产品团队是一群有着天然脑洞基因和跳脱个性的Chic & Cool 90后。这个团队中,艺术和美术专业出身的超过半数,设计和审美是他们的本能。

让年轻人为他们自己设计手机,小米手机也算是放飞自我了。至于最终的作品如何,我们非常期待!

当然,小米CC的诞生,还有美图的功劳。小米手机新产品序列CC,这次推出的是和美图合作型号。CC序列不是所有型号都与美图合作,只有合作款会使用美图技术做支持。

2018年11月19日,小米与美图签订战略合作协议,美图将旗下美图手机的品牌、影像技术和二级域名,在全球范围内独家授权给小米集团。授权之后的美图手机将由小米负责研发、生产、销售和推广;而美图公司将持续提供影像技术与美颜算法的共同支持。

2019年4月4日,美图手机宣布关闭手机业务,将旗下美图手机品牌独家授权给小米集团。当时我们都在猜测,双方的合作将会是以何种方式呈现。6月17日,小米联合美图成立AI美学试验室,美图创始人吴欣鸿一同加入。如今的小米CC,正是“ 小米x美图AI美学实验室 ”的最新成果。

小米CC将青春潮流用户的核心诉求——拍照,作为了产品的核心卖点。据最新消息,小米CC无论后置还是前置自拍,都会选择最好的硬件解决方案,并且会深度整合美颜技术。

主打年轻、拍照、潮流,这样的定位,必然会吸引大量年轻女性用户的关注,承接美图手机停产后的消费转移,并且补齐了小米系列手机在女性用户方面的短板。相信小米CC推出后,将会对华为nova、OPPO、vivo等品牌带来一定冲击。

三大王牌,未来小米手机产品线基本成型

小米成立之初本就是一个年轻化的品牌,但是经过9年的发展和扩张后,最初的米粉已经逐渐成长,小米手机的用户群体也更加宽泛。当时那群青春年少数码“发烧友”,如今已经成长为喜欢科技的白领。小米也推出了MIX系列来满足他们的需求,同时逐渐将小米手机的重心向线下和高端转移。

不过作为小米粉丝的核心基石,年轻人群从来不会被忽视。小米之所以在2018年第四季度重新对手机品牌进行梳理,正是为了在品牌升级的同时,更好地满足年轻用户的需求。

小米CC诞生后,小米手机未来产品线的架构已经基本成型。小米数字系列、MIX系列、CC系列,三大王牌覆盖了中高端市场。雷军在微博回复中也证实了这一点。

2019年初,小米和Redmi双品牌策略开始实施。Redmi品牌独立,继续为追求性价比的用户服务。而小米手机的重心,则放在了探索创新科技、追求极致体验、专注细分市场、强化品牌特色。年轻时尚用户,有CC系列;主流用户,有数字系列;科技人群,有MIX系列。同时,数字系列和MIX系列,还将承担小米品牌向更高端市场突破的重任。

这是小米手机成长的必由之路。更清晰的产品战略,才能让小米手机有更稳固的战线来迎接未来更加激烈的市场竞争!

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