魅族承认定价失策 借618疯狂降价 真香旗舰归来

还记得黄章在小米9定价出来之后喷的“见人见己见行业么”?

在2018年,所有手机厂商都争做高端,但除了华为没有一家厂商成功。到了2019年,魅族想要不忘初心,一心向上。于是在小米9放出2999元起售价格的时候,觉得是小米自己拉低了身价。但回头发现小米、OV在2019年全部都在大打性价比牌的时候。魅族似乎幡然醒悟,性价比才是2019年的主旋律。

一个多月前,魅族发布年度旗舰魅族16s,这一次,它没有像它的前作一样成为年度真香旗舰,全因它的售价。虽然它也搭载了顶级的配置,但它的起售价也来到了3198元。对比起市面上的其他厂商的产品,并没有太出色的竞争力。于是魅族16s发布至今一直不温不火。

6月6日消息,魅族宣布了年度旗舰16s全面降价,6GB+128GB版售价2699元相比发布时降低500元,8GB+128GB版售价2999元同样降价500元,8GB+256GB顶配版售价3299元,降价幅度达到了700元。

虽说是魅族表示这是618的活动,但是任谁都看得出来,魅族这是承认自己此前的错误了。就连前不久发布还没有开售的中端手机魅族16Xs也一并调整了售价,起售价降低200元至1499元。

当时,魅族16Xs发布之时,骁龙675搭配三星GM1传感器并且UFS2.1闪存都没有的塑料背壳手机起售价格竟然达到了1698元,这也让许多网友唏嘘。大家都觉得魅族已经找不到方向了,连市场调研都没有做就发布产品了。

但如今魅族醒悟,直接将定价下调,其实魅族的产品,最主要的问题也就是在价格上。以魅族16s为例,2699元的起售价瞬间变得竞争力十足。高通骁龙855平台,后置4800万+2000万双摄,特立独行的对称式全面屏,双扬声器和横向线性马达应有尽有,似乎一下子找不出来其他手机能够与其竞争。

对此很多人表示,还是会愿意选择魅族手机,但还是觉得魅族因为固执浪费大好的售卖时机,早知如此何必当初呢?你认为呢?

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