4月10日，预热已久的OPPO全新系列Reno正式发布。发布会上，OPPO还宣布了全新的企业Logo和品牌视觉。
发布会后，操刀Reno系列的OPPO副总裁沈义人在接受采访时表示，OPPO的爆款R系列将停更，Reno将开启OPPO手机的下一个十年。
沈义人表示，OPPO过去一直主打的爆款R系列将停止更新，未来将通过FindX系列和Reno系列组合来满足消费者需求。
据了解，OPPO R系列累计销量已经超过1亿台。对于OPPO来说，放弃这样一个爆款系列，重建Reno系列，无疑需要很大的决心和信心。
此外，Reno系列放弃了R系列惯用的明星营销手法，而更加在意与用户的沟通和产品细节。事实上，从Find X和R17系列开始，OPPO在营销上就已经有了明显的转型。
沈义人表示，没有什么是一定不能改变的，但OPPO会坚守自己的文化内核，包括对美的追求、对伟大产品的追求等。
严格来说，Reno系列的标准版的定位其实与之前的R系列是一样的，我们倒是期待看到OPPO没有了广告高空轰炸之后的表现。
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